Del Monte Fresh Produce N.A., Inc. Introduces Better Break™ for Ultimate Plant-Forward Snacking
Leading Distributor of High-Quality Fresh and Fresh-Cut Fruit and Vegetables Adds New Product to Lineup of Convenient, Healthy Options
Coral Gables, FL (July 17, 2019) – Del Monte Fresh Produce N.A., Inc., one of North America’s leading marketers and distributors of high-quality fresh and fresh-cut fruit
and vegetables, today announced the launch of an exciting new product to join its robust lineup of convenient and wholesome lunch and snack solutions. The Better Break™ convenience line, available nationwide later this summer, provides
the solution busy consumers on-the-go have been looking for when it comes to wholesome, flavorful prepared meals.
Perfect for anyone seeking to add produce to their lunch and afternoon snacking choices, Better Break™ products are based on fresh vegetables and contain 130 calories or less per serving. Flavorful snacking is just three minutes away, with heat & eat, microwave-safe BPA-free packaging allowing for a quick snack or small, healthy meal ready to go at a moment’s notice. Featuring wholesome and delicious veggies such as cauliflower, broccoli, sweet potato, kale and corn and a delicious sauce, new Better Break™ offers both vegetarian and plant-based options, packed with 4g of protein per serving.
“We are so excited to unveil Better Break™,” said Dennis Christou, Vice President Marketing, Del Monte Fresh Produce N.A., Inc. “We know that our consumers – millennials especially – are looking for tasty, convenient and wholesome options when it comes to lunch and afternoon snacking. Better Break™ is our solution for everyone who may be too busy to prepare their own plant-forward options, and we look forward to adding them to our Del Monte® lineup at our retailers nationwide this summer.”
The new chef-inspired meals are available in varieties such as Spicy Pomodoro, made with kohlrabi linguine and chunky, spicy chipotle pepper tomato sauce, Zesty Green Chile, with kohlrabi, cauliflower, kale, chickpea and bell peppers tossed in a tangy green chile sauce and Summer Corn, with cauliflower, broccoli, sweet potato, kale and corn sauce with roasted corn and bell pepper. Born from data* that illustrates a growing desire among millennials (60% of older millennials and 55% of younger millennials) to incorporate more produce during lunch, The Better Break™ convenience line meets consumer demand in a groundbreaking new way. Created to minimize prep time that can come along with peeling, seeding and cutting, Better Break™ not only combats these obstacles, but provides a wholesome choice for consumers aiming to enjoy a quick, convenient and healthy lunch or snack option. With an SRP of $3.99, the new single-serve 7 oz. offering will be available at retailers nationwide this summer.
For more information on Del Monte Fresh Produce, including background on its healthy products, sustainability efforts and exciting and rapidly expanding global enterprise, please visit www.FreshDelMonte.com, or keep up with the brand on LinkedIn at Del Monte Fresh Produce N.A., Inc.
*Source: FMI – Power of Produce 2019
ABOUT DEL MONTE FRESH PRODUCE N.A., INC.
Del Monte Fresh Produce N.A., Inc. is one of North America’s leading marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables. Del Monte Fresh Produce N.A., Inc. markets its products in North America under the Del Monte® brand (as well as other brands), a symbol of product innovation, quality, freshness and reliability for over 125 years. Del Monte Fresh N.A., Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd.